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How can you automate customer feedback collection with Zapier?

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Collecting customer feedback is essential for businesses to identify areas for improvement, encourage customer loyalty, and enhance the overall customer experience. One of the most efficient ways to automate customer feedback collection is by using Zapier, a tool that connects different applications and automates workflows.

In this article, we will explore how Zapier can help automate your customer feedback collection process, allowing you to focus your time and energy on improving your business.

Setting up automations with Zapier

To begin automating customer feedback collection with Zapier, you need to identify the tools and platforms you are currently using to collect feedback. Common examples include Google Forms, Typeform, SurveyMonkey, Trustmary, and online customer reviews on platforms like Trustpilot. Once you have identified these tools, you can start creating automations, called "Zaps," to collect and manage your customer feedback efficiently.

Zapier supports thousands of applications, making it possible to integrate your feedback collection tools with other platforms your business relies on, such as CRM systems, email marketing software, spreadsheets, or project management tools. By connecting these applications, you can ensure that feedback is seamlessly transferred between platforms, allowing you to monitor customer feedback in real-time and quickly respond to customer concerns.

Use cases for automating customer feedback collection

There are numerous ways in which you can automate customer feedback collection with Zapier, depending on your business needs. Here are some examples:

1. Send feedback surveys after a purchase: Connecting your e-commerce platform or CRM with a survey tool like SurveyMonkey enables you to automatically send a feedback survey to customers after they complete a purchase. This Zap ensures that you are consistently collecting feedback from your customers while their experience is still fresh in their minds, helping you gather valuable insights into their satisfaction levels.

2. Instant notifications for negative reviews: Monitoring customer reviews on platforms such as Trustpilot can be time-consuming. By automating this process with Zapier, you can set up alerts to receive instant notifications via email or messaging apps like Slack when a negative review is posted. This enables your team to address customer concerns promptly and potentially improve your online reputation.

3. Consolidate feedback into a single platform: If you receive customer feedback from multiple sources, Zapier can help you consolidate all the collected data into a single platform like Google Sheets, Airtable, or your CRM. This simplifies the process of analyzing and acting on your customer feedback, ensuring that your team has easy access to all the insights they need to make data-driven decisions.


Automating customer feedback collection with Zapier can save your business time and effort while providing you with valuable insights into customer satisfaction levels. By setting up Zaps that connect your feedback collection tools with other platforms, you can streamline your feedback collection process and respond to customer concerns more efficiently. In turn, improving your customer experience and ultimately driving the success of your business.

June 22, 2023
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