In 2020, we saw just how helpful automation can be — particularly for small businesses. Automation tools can help fill in the gap when employees are separated. They can also enable rapid changes throughout your business model too.
By adopting automation, businesses have improved processes like logistics, online selling, and marketing. In this post, we're going to get specific about how automation can help with an increasingly powerful brand-building tactic: content planning and production.
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For those who don't know, content production is the process of organising, creating and posting highly-relevant, branded content online. The most familiar example of this is a blog. But social media posts, uploads to sites like YouTube, and even email campaigns are all a form of content marketing.
While content production is sometimes viewed as an easy role to take up, it's more complicated than most people realise. This is especially true for the person(s) planning the content.
It's a job that can quickly become overwhelming, thanks to all its moving parts. And that’s where automation, and Zapier, come in so handy...
Social media automation is one of the most popular (and simplest) ways to use Zapier for content planning and production. If you've tried, and failed, to keep a regular social media presence in the past, then you’ll know how time-consuming the process can be. It requires consistency, research and a lot of scheduling.
The solution? Zapier can automatically post to your social media platform, using individual Zaps per account if you manage more than one. These Zaps can pull an RSS feed of your content and share it as soon as it's posted.
Explore Wordpress > Facebook Zaps, right here.
Another important component of content planning is keeping in tune with your audience's interests. You want your content to perform well. And relevance is key.
To take your audience's pulse, you can use Zapier to send out surveys, collect the results and store the responses automatically. Typeform is a popular app that you can use for this purpose, or you can even automate using Google Forms.
Whichever option you choose, you can automatically send these surveys out to email subscribers periodically, storing the results in a spreadsheet. You can then review these at the start of each month to inform your content schedule.
Content syndication is the process of syncing up your content across various channels. And if you’re publishing to multiple sites or in multiple formats, then syndication can be a big help in building your content machine.
To achieve this through Zapier, create a Zap that monitors your main page via RSS feed for new content. Then, once this content is posted, pull the info from the content and automatically post it elsewhere.
Syndication can also come in handy for syncing up email lists, contacts, and communications.
Get started with Google Sheets > Wordpress syndication, right here.
Weekly newsletters are one of the best ways to keep an open dialogue with active, and lapsed, customers. Writing, editing, and sending them out, however, can be a bit of a hassle.
By using Zapier, you can create a template for your newsletters — sent out automatically, on a specified day and time. All you’d then need to do is write the content of that email each week, and the delivery and formatting of that email would be handled by Zapier.
While sending out a periodic survey is helpful in gathering customer feedback, you can’t always guarantee that customers are going to respond to these surveys. So how do you collect feedback without needing to ask?
Easy. Just use the feedback they’re already leaving you on social media.
Zapier makes it easy to track your mentions all across Twitter, Instagram, Facebook, and other social media platforms. Rather than keeping up with all of your mentions manually, you can send these mentions to a Google spreadsheet and go through the feedback at your leisure.
Need the help of an automation expert? Contact us now.