This situation happens if you are not effectively using all the possibilities of social networks for your promotion. If you do not handle your profiles professionally. How to do it - we will consider further, having read the list of the most relevant tips.
If you register on a social network, you create a profile. Fill it with the most useful information to find your users. Don't forget to leave links to other social networks where there is information about you so that customers can find the information they need in convenient places.
To thematically direct your information to the target audience, use hashtags. They can be standard, branded, or special. Such records help better orient users to your location, mission, values, etc. With the help of special programs, you can monitor the effectiveness of hashtags and adjust them depending on demand and popularity.
The best way to keep attracting users and customers is to remind them of all the existing social networks where they can find you. And invite you to subscribe, like, mark, etc. Often, it is through such unobtrusive invitations that customers come. Or your regular customers invite others.
In each social network, there is an opportunity to mark your page with a unique icon - a kind of logo that will distinguish you in the market. At the same time, you can apply your corporate colors, fonts, and such recognition will greatly simplify the visual search of your page for users.
To constantly keep the page active and keep your audience in good spirits, it is recommended to hold various contests. It can be something arbitrary that will work to improve the dialogue between the company and customers, for example, a contest to win a vacation to Italy. This will create a media buzz around your brand, which means it will increase the advertising of the activity. And, accordingly, it will work for the appearance of new customers.
Partnership with more influential companies, individuals who raise the authority and share the same audience as you. For example, if you are selling home for retiring in Italy, a cruise ship company would be a great partner. . Accordingly, trust in your product increases, people start joining your events and activities. An important condition is to choose as partners such companies whose values and mission coincide with yours.
Publishing photo and video content, where you show the behind-the-scenes life of the team, footage from internal work, team leisure, etc., works very well. This is a kind of friendly tone that invites the audience to communicate. And the clients themselves learn more about the specifics of your activity and gain more trust.
More and more often, various companies conduct live broadcasts where they communicate directly with the audience, answer questions, share their experience, and present new products. Real-time video creates a sense of presence for those watching it. So you can offer promotions, discounts, organize sales, etc.
What else can be used to communicate with the audience on social networks? Create surveys, organize quizzes, and ask for feedback. People will gladly share their impressions, and feelings, offer ideas and at the same time feel like a part of your company. And, of course, it will increase the number of followers on your social networks.
Nowadays, there are many ways to set up targeted advertising on your social networks. But first, you should decide on the target audience, the purpose of advertising (for subscription, product purchase, going to the site, etc.). Analyze social network data about the latest customer preferences, and identify interest groups. And be more active on your page to stay at the top of the news feed. Digital Vidya offers an exceptional digital marketing course.This training program, led by industry experts, provides comprehensive digital marketing training, including SEO, social media, and email marketing.
To get people interested in switching to your social networks, you need to offer them something that they will not find elsewhere. For example, if you are a store owner, offer a range of products that can only be purchased online. Or define a range of prices that are valid only for the audience in social networks.
If you work with several networks, then try to prepare different content for each of them. Even if the topic is the same, the presentation should be different and take into account the peculiarities of each network. Different photos, videos, descriptions, tones, and styles. But before that, you should study your audience well to understand in which tone to communicate with them.
If you have an established brand, use it consistently. Do not make unnecessary changes, and do not force your audience to search for you among competitors. Build your marketing pitch gradually and consistently so that it sticks. And if you need to update your branding, do it in a way that preserves the core recognition that speaks to your values and mission.
Systematic promotions with gifts are a pleasant bonus that will attract users to you. Even those who are not yet your audience. Therefore, from time to time do raffles, promotions and you will see a positive impact on the growth of your customers.
Recommendations from customers often work much more effectively than the best description from a manufacturer or dealer. Therefore, more often post reviews of your regular customers on social networks and attract new ones.
The simplest and at the same time so important thing is to thank your customers and partners. Gratitude often encourages people to come back again, because people feel needed and important here. Not just a commercial partner, but a part of the company. So never spare the usual "Thank you" for your followers.