IPinfo bill themselves as the 'trusted experts' when it comes to extracting useful data from IP addresses. Given an IP address, their software can give back IP geolocation, company, carrier and IP type data.
They've just released an invite-only Zapier integration - really useful if you want you zap needs to filter against these data points, or if you're looking to enhance the data you're storing in your CRM, for example.
Right now, only action steps are available, but there are plenty of options:
While the output of each of these actions differ, all of them require an IP address input, which will need to come from your trigger step, or from a preceding action step.
If you're looking for some inspiration, you can get IP data from the following sources:
IPInfo offer free accounts for anyone that needs to do less than 50,000 requests per month for non-commercial uses. Paid plans start from $49/month. Sign up here.