Integromat offers a free tier for users to test and understand the platform. However, its functionality is limited, and you might need to upgrade to a paid plan for accessing certain features and operations. The major advantage to note is its cost-effectiveness. The Basic plan starts at $9 per month billed annually.
One thing to consider about Integromat's pricing is that it charges on a per-operation basis. That is, you are billed based on how many actions are done within an integration. Depending on your use case, the cost may vary. Moreover, there are no extra charges for premium app use, unlike some of its competitors.
Zapier also offers a free plan with some basic functionalities. This plan is largely to get an understanding of how Zapier operates. However, real power is unlocked with their premium plans. Their pricing starts at $19.99 per month (billed annually) for the Starter plan, which again is limited by 'tasks' or 'zaps' you perform each month.
In addition to this, certain premium apps and multi-step zaps are only accessible on a higher tier, which further adds to the price. Hence, the cost may quickly add up. The more integrations and actions you require, the more you'll need to pay.
To simply put, if budget is of primary concern, Integromat is often the more cost-effective choice. The starting price is cheaper and you don’t have to pay extra for using premium apps. Furthermore, the calculation based on operations gives you the flexibility to manage costs based on your specific needs.
Nevertheless, pricing isn't the sole factor when choosing between these two automation platforms. Other vital considerations like ease of use, integration capabilities, and customer support should also factor in your decision-making process. Both platforms offer a variety of features and benefits, so it's important to fully understand your specific requirements, budget limitations and preferences before making a decision.