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Omnisend and Zapier: what you need to know

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In this guide, we're going to look at how to get setup with Omnisend and Zapier.

If you are looking for a way to automate your marketing and make it easier to manage, then Omnisend in your answer. And combined with their Zapier integration you have the ability to put the whole thing (mostly) on autopilot.

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What is Omnisend

Omnisend is an email automation tool that allows businesses to segment their customers into groups by purchase history or other criteria. This makes sending targeted campaigns much simpler than ever before.

If you're not already a user, signup here.

Why use Zapier with Omnisend

Well, even though Omnisend has built-in forms and other ways to import data, you probably also use popular apps likes Sumo, orLeadpages, and are looking for ways to pump this data into Omnisend.

Zapier is that way! Now you can automate importing contacts from the tools you already use into Omnisend by integrating with Zapier.

What does Omnisend's Zapier integration let you do?

You have two options when creatinga zap with Omnisend:

An Omnisend action step in Zapier.

How to add Omnisend in Zapier

First, go to zapier.com and sign up for a free account if you don't already have one. Then, on the dashboard, click to create a new zap and select your trigger app from the over 2,500 apps Zapier connect with. Then select your trigger type from the dropdown options and test your trigger.

With that done, you can now add Omnisend as an action step in your zap. Select the app from the list, select the action type and then input the API Key from Omnisend into Zapier to connect your account. With that done you'll all set and you can test your action step.

All being well you'll see a green stripe and a success message - if so, congrats, you've created your first Omnisend zap

If you need extra help, this guide from Omnisend has you covered:

Can I make Omnisend the trigger of my zap?

Unfortunately not at the moment, you can only use Zapier to send data to Omnisend.

Can you give me some ideas of what I can do with Omnisend + Zapier

  • Add new mailing list subscribers to Omnisend
  • Add new Facebook Lead Ad inquiries to Omnisend
  • When people purchase through your Shopify store or Clickfunnel page, add them to Omnisend.

Can Zapier trigger my Omnisend automated workflows?

Yes, it can, meaning the possibilities of what you can do are endless. Connect Omnisend to your CRM or task management app via Zapier and trigger workflows with ease.

Need help setting up Omnisend workflow? If so, checkout their guide:

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May 20, 2021
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