Create a zap that triggers anytime someone mentions your brand (or any search team you want) on Twitter, and only continues if it includes a ?
In the trigger you need to construct a search term that will trigger on your brand or whatever term you want. Twitter has a bunch of search operators you can use.
Next, you need to create a filter step. We've added criteria to check for a question mark, to filter out retweets and tweets not in English, and to exclude tweets from certain users (a great way to stop the zap firing on your own company tweets).
In our sample zap, we're sending the details of the alert to a Slack channel, but you can swap this out for any other service you prefer: