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What is Kajabi used for?

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Kajabi is an all-in-one business platform that allows users to create, market, and sell digital products or services. This powerful tool offers a suite of interconnected features designed specifically for entrepreneurs who want to deliver their content online.

Site-building and Customization

Kajabi's hallmark feature is the site builder which empowers users to design their online digital platform. They offer a wide range of customizable template designs to match with your brand image, removing the need for coding or design skills.

Templates provided allow users to construct everything from blogs, emails, landing pages, to an entire website. Every design element is adjustable and can be tweaked to suit your aesthetic preferences or adjusted to meet the unique requirements of your business.

Content Creation and Management

On the content aspect, Kajabi provides powerful tools with which you can organize your digital products. Whether you are offering online courses, subscription services, or digital products, you have the power to arrange and manage your content practically.

Using Kajabi’s Product Blueprints, business owners can quickly create online courses with modules, categories, and individual lessons. Each product can be equipped with community features like comments or Q&A's, offering a comprehensive learning experience for users.

Email Marketing and Automation

Kajabi offers a range of automated marketing tools. The email marketing features allow you to keep in touch with your subscribers, provide them updates, or even promote new products. With easy-to-use design tools and customizable email templates, you can create professional and engaging email campaigns.

The platform also offers robust marketing automation tools for more personalized customer journeys. These can be utilized to trigger actions based on predefined criteria – such as sending follow-up emails after a purchase or releasing content at specific triggers.

Selling and Monetizing Your Products

The ultimate goal of Kajabi is to assist businesses in selling their digital products. The platform supports multiple payment options and offers distinct pricing structures – including one-time payments, installments, and subscriptions - to satisfy various business models.

A unique feature that many users find useful is the ability to offer coupons or discounts on products. Moreover, Kajabi fully integrates with third-party apps like Paypal and Stripe, simplifying the process for customers and ensuring a smooth checkout process.

September 25, 2023
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