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What is Trustpilot used for?

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Trustpilot is a popular online review platform, where businesses and products can receive honest reviews from their customers to facilitate trust and transparency. It's a powerful tool for businesses to showcase their credibility and for consumers to make informed choices.

How does Trustpilot work?

Trustpilot operates as an open, community-based platform meant for sharing real experiences. Businesses can invite customers to share their feedback or customers can independently find the business on Trustpilot and leave a review. These reviews are easily accessible to anyone visiting the page, providing transparency for potential customers.

Once a review is posted, it can influence the Trustpilot overall star rating and rank of the company. This rating is calculated by averaging the number of stars given by reviewers. Businesses can respond to both negative and positive reviews, allowing for a direct line of communication between them and their customers. This avenue aids in solving disputes and improving customer satisfaction.

The Value of Trustpilot for Businesses and Customers

All reviews, good or bad, provide a wealth of information for businesses. Positive feedback can highlight what is working well, further reinforcing successful strategies. However, negative reviews also play a crucial role, as they help identify areas that need improvement. From product issues to customer service glitches, these reviews shed light on potential problems that a business can address to enhance its offerings.

For the customers, Trustpilot offers the chance to read honest and independent reviews about a business or product before making a decision. This transparency in feedback can significantly improve their shopping experience. Customers can also use Trustpilot as a platform to voice their experiences, giving them an influence in shaping the reputation of the company involved.

The Features and Accessibility of Trustpilot

Trustpilot extends value by providing handy features such as the ability to categorize reviews by star rating, date, or language. For businesses, there's an option to integrate Trustpilot reviews on their website by using widgets, badges, and marketing assets. Furthermore, Trustpilot is available in over 20 languages and hosts reviews of businesses located worldwide, making it a truly global platform.

Moreover, Trustpilot is easily accessible for anyone with an internet connection. It doesn't require registration to read reviews, and anyone can post a review by simply verifying their email. This ease of use is a vital part of Trustpilot's mission - making it simple for everyone to share online feedback and thereby increase transparency in ecommerce.


September 25, 2023
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