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Zapier + Facebook Lead Ads not working - here's how to fix

Zapier + Facebook Lead Ads not working - here's how to fix
March 9, 2022

Many users report problems when connecting Zapier and Facebook Lead Ads. Often is causes by incorrectly set permissions in Facebook.

If you've created a Facebook Lead Ads zap in your account and you find that it's not triggering when you receive a new lead, you'll need to check your Facebook settings.

You may be confused, because when you tested the zap in the editor it worked fine, but now it's live it won't pick up new ads. This is actually normal as the Zapier editor pulls in test data in a slightly different way.

Troubleshooting your Zapier + Facebook Lead Ads connection

Zapier have published this lengthy guide to help you with Facebook Lead Ad connection issues.

​Facebook Lead Ads has many different permission settings, and they all need to be configured correctly otherwise new leads won't be passed to Zapier.

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Check Page and Ad Account permissions in Facebook

Depending on your relationship with the page and ad account connected to the lead ad form, there are different settings combinations needed in Facebook to make Lead Ads work with Zapier.

This guide will tell you which permissions you need to set.

Make sure Zapier has CRM permissions in Facebook

CRM permissions are usually granted automatically when you set up the zap, but occasionally they can be missed or even revoked.

To check and fix them, you'll want to use the Facebook Ad Tester Tool and look out for this error: ""

If you see that, follow this guide to reset them.

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