Rather than exporting CSVs, creating repetitive reports, or transferring email subscribers between systems, you could focus on what makes your marketing most effective: your creativity.
Marketing automation can get you there. And faster than you may think, too.
Until recently, you'd need a programmer to set this up for you. But with Zapier, you can access marketing automation tools that empower you to create bespoke solutions — without knowing how to code.
In this article, we'll dive into some of the most helpful marketing automation setups possible via Zapier, and how to get started with them.
Content marketing is a must-have promotional strategy — in fact, 55% of marketers say that blog writing is their primary inbound marketing activity.
Thing is, to see commercial results from content, you need to be hot on it. Some businesses may need to blog four to five times a week just to break through.
That’s a lot of content to promote! And whilst you can’t automate the writing process (yet!), you can quickly extend the reach your blog post gets, with these simple 2-step Zaps.
With Zapier, you can connect your blog's RSS feed with your team’s Slack workspace. When a blog post is created, you can automatically post a message to a Slack channel.
Try these Zaps and customize them to fit your team and organization:
Zapier enables you to connect your blog's RSS feed to all sorts of places, like Buffer, Twitter, LinkedIn, and Instagram.
Some quick wins include:
Speaking of social media, if you’ve ever struggled to keep on top of social media content — you are not alone. Will millions of posts shared each day, and billions of active users, how are you supposed to have your presence heard?
With a few simple Zaps, you can roll out an effortless and effective social media strategy:
Social networking isn't just about creating your own content. Sharing content from other sources makes your brand more interesting to followers and adds much-needed variety to your marketing.
But finding content and remembering to post it regularly can be time-consuming. Try this hack to build a curated content library:
Twitter, Facebook, LinkedIn, Instagram, and Reddit all send notifications all day long.
How can you keep track of them all and know which are most important?
Easy, when you know how to use Zapier. Try these quick Zaps:
The world of email marketing is constantly transforming, with new software and technologies launched every day.
You've probably had to migrate between two different systems. You might even be running several different email marketing systems simultaneously for different needs. What’s more, keeping details like unsubscribes updated is a legal requirement in many countries, which means constantly importing and exporting data.
With Zapier, you can seamlessly migrate and keep many different systems syndicated.
Many marketers run several different systems to collect leads. You might run Facebook Lead Ads, giveaways with ViralSweep, or have a sales team calling leads in HubSpot.
With Zapier, you can collect all of these leads in one place, allowing you to reliably market to them in the future. Try some of these smart ideas and adapt them to the systems you use:
When switching from one system to another, you typically export all the data you need then import it into the new system.
But what happens to the leads that signed up or unsubscribed while this migration was happening?
With one simple Zap, you'll never lose data again:
Check out our guide about syncing your historical data with Zapier.
Each of these quick tips could save you hours in marketing management.
But these marketing automation examples are just the beginning. As you start using Zapier, you'll learn how to create innovative marketing automations — the type which would have previously required an expert programmer to roll out.
If you need help getting started, or building something just for you, we're here to make Zapier marketing automation simple. Just tell us what you need and we’ll let you know how we can help.