The barrier to entry to create an online business is low and this means that every day you have new competitors to face up against.
Two important parts of your digital marketing strategy that contribute to your business growth are email marketing and SaaS SEO. Combine them both and you have a significant advantage that allows you to stay ahead of your competitors.
Well, don’t go anywhere because in this article, we will learn more about how these two important marketing components contribute to your business growth.
SaaS SEO helps increase your online presence
SaaS SEO has been a game changer for organizations. With so many competitors out there, it’s even more important to optimize your content and ensure that your site has a well-established online presence.
If you're not sure about the importance of SEO or how to go about it, digitalspotlight.com.au can offer you a deep dive into the subject. Many SaaS organizations might see SEO as a challenge and don’t have enough knowledge to know whether they optimized their content correctly or not. Some organizations do, but might not have the time to do so. Therefore, many might find it more beneficial to partner up with a SaaS SEO agency offering professional SEO services to help them either learn more about increasing their online presence or assisting them in creating a SaaS SEO strategy when they are too busy with other tasks.
An ideal SaaS SEO approach will look like the following:
- Keyword optimization: Keyword research is conducted to find who your ideal customer is and the terms they use for finding their product and service. Whenever you create content, you need to implement the right keywords your customers are searching for. After you succeed in doing this, it’ll help you rank higher on search engines.
- Insights: Whether you hire a SaaS SEO agency or create a strategy of your own, you need to collect data for your analytics. In-depth analytics can provide you with valuable insights that improve website performance, conversion rates and help you learn more about customer buying behaviors. Collecting data helps SaaS businesses make better decisions.
- High-quality content: No matter how SEO-optimized content is, if it’s not well-written, it won’t have enough impact. However, a SaaS agency can help you make the right adjustments to your content’s quality. The better it’s written, the more impact it’ll have when it’s SEO-optimized.
- Link building: Building a network of high-quality backlinks not only gives your site more credibility, but it’s also increasing its authority on search engines. Search engine authority is important in today’s competitive digital world and guess what? Many SaaS agencies actually have lots of capacity to help you in this part!
- Technical SEO Auditing: Checks all technical parts of your site to ensure that the best practices for SEO are implemented. This includes the site’s loading time, internal linking, crawlability, errors, notices, etc. Technical SEO auditing can give you an overview of your site’s health, a highly important factor in SaaS SEO optimization.
- Conducting a competitor analysis: A competitor analysis identifies who your top competitors are in the market. You can use this type of information for comparing your product and services, analyzing the competitor's weaknesses, strengths, and seeing ways you can offer better services to your audience.
Each SaaS SEO agency approaches its services differently, so if you either lack expertise in SaaS SEO, or don’t have enough time to create your strategies on your own, it’s always important to see if their approaches fit your business requirements.
You can build customer relationships through e-commerce email marketing
Especially in e-commerce, maintaining and building customer relationships is vital. Email marketing is a direct way of communicating with your customers when running an online store. 60% of e-commerce emails are personalized and can help you learn more about which products and services you should promote to your customers.
If you are wondering on how to set up your strategy, here’s a guide to ecommerce email marketing you can follow:
- Focus on a good subject line: Subject lines need to be straight, on-point and not more than ten words. Try to include some urgency or an emotional response in the subject line. Remember a general rule; if your subject line isn’t good, the customer won’t continue reading the email.
- Create attractive offers: Who doesn’t love discounts, right? How attractive can it get than to have an email in your inbox and see an offer for the product you’ve been wanting to buy for so long? To make the offer more attractive, include a limited-time offer, so buyers can think twice if they should pass on or not.
- Automation: Automated emails are excellent for optimizing your communication process. Regardless of which type of email message you are sending out, let it be a welcome email, an abandoned cart reminder, or anything similar, email automation will reduce time consumption significantly.
- Segment your audience: Forget general emails. Your customers want to feel valued, and in order to do this, you need to personalize your emails. Audience segmentation allows you to segment your audience into several groups, so you can succeed in sending them personalized offers and content. One good example would be to create a segment for your most loyal customers.
- Use a good design: You don’t need to be an expert in email design, but it’s important to have an email builder that can optimize your designs for mobile and desktop users. When email design is optimized, readers can quickly find the information they need, which makes it generally easier for emails to get read and scanned.
- Use analytics: Improving your email strategy works when you pay close attention to email analytics. Important metrics regarding email analytics include: open rates, click-through rates (CTR), and how many unsubscribers you’ve had. With this level of data, you can better understand your email marketing return on investments (ROI), decisions and what works for you and what doesn’t.
E-commerce email marketing is a direct way to promote your offers to customers. Studies show that for every $1 spent on email marketing, marketers will make $42.
Email marketing leads to a higher SEO ranking
Businesses can find their true potential by investing enough time in email marketing and SaaS SEO. Both these components of marketing are great for driving growth in your business, and when combined together, you get the following:
- Increased traffic: Creating your email list will significantly maximize your SEO efforts. All the people who sign up for it will visit your website, meaning more people will see your content. The more people read your content, the higher your SEO ranking will go up. There’s always a base from where traffic comes from and your email list is one of them.
- Conversion rates: Email marketing guides customers through their purchase journey after they read their email. Converting visitors into subscribers is part of the email campaign strategy and highly contributes to your SEO ranking as well. The average conversion rate for most sites is around 2.35%. Websites that perform the best achieve a conversion rate of more than 11%, but if you can score anything above 5.31%, that’s a win for you.
- Content promotion: All new traffic coming in from your subscriber list will give you a chance to promote more of your site’s content. Combining traffic with high-quality content is the key to optimizing your SEO efforts.
That’s right, email marketing and SaaS SEO go hand-in-hand. You initially guide your subscribers through your sales funnel with a personalized email message. After, you use the power of SaaS SEO practices to attract traffic. This gives you an opportunity to create email campaigns and aids you in increasing conversion rates.
The reason you need to use email marketing with SaaS SEO
In a competitive online world, one strategy for your marketing campaign might not be enough sometimes. Therefore, when you combine two or more strategies, it can have a significant impact on your business growth in the long-term.
Customer relationships are built through personalized emails. Customers will see that you value them so much that you have time to send out a personalized message. This makes them engage with your content and contributes to long-term customer loyalty.
These two innovative approaches impact how businesses create content and attract new visitors. Increasing SEO rankings and building long-term customer relationships through email marketing make you easily stand out from your competitors today.
Tony Ademi is a freelance SEO content and copywriter. For roughly four years, Tony has managed to write more than 500 SEO-optimized articles and most of them have ranked #1 on Google. When writing, Tony’s main focus is to carefully do research and make sure that his content is high-quality