Zapier is easily the most popular, and certainly one of the best, automation platforms on the web.
But it's not the only one.
In this post, we'll cover nine of the top Zapier alternatives (both free and paid-for) to try in 2020 and beyond. In this list, you'll find accessible, niche, and parallel alternatives so that you can identify the option that best suits your needs.
Let's get into it!
First up is Integromat, the most popular Zapier alternative. What makes Integromat great is its simple interface, feature-rich free plan, and scheduling tools. On the other hand, Integromat’s customer service isn’t quite as robust as Zapier’s, and it only supports 500+ apps — compared to Zapier's 2,500+.
Parabola.io is a more niche version of Zapier, centred around eCommerce and marketing. It focuses on these use cases by importing tables of data rather than working off of triggers and inputs. Like Integromat, it has a super simple, text-based interface, so you (and anyone on your team) can instantly understand what your workflows are built to do.
If there's one automation service that comes close to Zapier in terms of name recognition, it's IFTTT. One of the first tools on the automation scene, it grew popular thanks to its beautiful simplicity and interesting array of integrations - especially in the IoT and smart device categories. Everything works with IFTTT, and it's all easy to use.
The flip side of this coin? IFTTT used to be free, but now charge $3.99 per month for having more than 3 automations - known as applets - setup. It's slipping behind other tools in terms of the breadth of apps covered, so it's best suited to smaller teams or individuals with basic needs.
When it comes to free Zapier alternatives, n8n is the best. It's an open-source application, which means anyone can download and modify it to their heart's content. n8n's interface is built around nodes, and involves placing visual elements on a grid and "wiring" them together. This gives you the ease that comes with drag-and-drop, with more complexity than other platforms.
One hold back is the need to self-host n8n, but a cloud version - i.e 'sign up and go' - is scheduled for launch by the end of 2020. This version will cost from 10 Euros per month and up - very modest.
If n8n is the free, slightly more complex alternative to Zapier, then Automate.io is the budget-friendly option. On the surface, it is very similar to Zapier. The workflows work the same, it offers most of the same big-name apps as Zapier, and the most common use cases are covered (marketing, social media, email automation, etc.). You get a little bit less than with Zapier, but you pay a lot less for it, so the trade-off will depend on your needs.
Workato comes in at the opposite end of the spectrum. Rather than being a lite version of Zapier, it's the heaviest-duty alternative available. With monthly prices that come in three figures, this platform is intended to be used by corporations and large teams. It works much the same way as Zapier but with an added focus on compatibility and sharing across departments (i.e., IT, development, Human Resources, etc.).
Previously known as Microsoft Flow, Power Automate is Microsoft's answer to automation. And as you might expect, it's pretty solid. By far the best aspect of Power Automate is its seamless integration with all of Microsoft's applications (Word, Excel, Outlook — you name it). And like most of Microsoft's products, Power Automate is just as useful for businesses as it is for individuals.
In terms of sheer complexity and numbers, Tray.io might be the best option on the market. It can integrate 4,500 apps — twice as many as Zapier — and it offers far more levels of depth, too. However, all of this comes at a very steep price: Tray.io users can expect to pay at least $500/month for the service. As such, this is a platform geared towards enterprise users.
For most users, PieSync probably won't be a true Zapier alternative, but rather a Zapier partner. PieSync is an automation tool used to sync data across apps, services, and cloud files from just about every app you could ask for. This essentially automates 99% of your data entry and accomplishes a task that not even Zapier can do on its own — importing old data.