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A quick guide to Zapier alternatives

A quick guide to Zapier alternatives
October 23, 2020

Alongside Zapier there are a growing number of other automation tools on the market these days. Let's take a look at the options.

Zapier is easily the most popular, and certainly one of the best, automation platforms on the web. 

But it's not the only one.

In this post, we'll cover nine of the top Zapier alternatives (both free and paid-for) to try in 2020 and beyond. In this list, you'll find accessible, niche, and parallel alternatives so that you can identify the option that best suits your needs.

Let's get into it!

Top 9 Zapier alternatives

1. Integromat

First up is Integromat, the most popular Zapier alternative. What makes Integromat great is its simple interface, feature-rich free plan, and scheduling tools. On the other hand, Integromat’s customer service isn’t quite as robust as Zapier’s, and it only supports 500+ apps — compared to Zapier's 2,500+. 

You can read more about Integromat in our head-to-head Zapier comparison here.

Key features

  • The drag-and-drop interface makes Integromat much easier to learn than Zapier and other alternatives
  • Fewer restrictions on things like the number of steps in an automation, data being consumed, and number of tasks available per month
  • You can retrieve and iterate over multiple pieces of data at a time; this requires a workaround in Zapier

2. Parabola.io

Parabola.io is a more niche version of Zapier, centred around eCommerce and marketing. It focuses on these use cases by importing tables of data rather than working off of triggers and inputs. Like Integromat, it has a super simple, text-based interface, so you (and anyone on your team) can instantly understand what your workflows are built to do.

Key features

  • A drag-and-drop, text-based interface makes it easy to see and read what you're doing
  • The data that Parabola.io processes is viewable in a familiar, real-time spreadsheet for easy overview
  • Integrates via APIs, but has a limited selection of apps available due to its newness in the market

3. IFTTT

If there's one automation service that comes close to Zapier in terms of name recognition, it's IFTTT. One of the first tools on the automation scene, it grew popular thanks to its beautiful simplicity and interesting array of integrations - especially in the IoT and smart device categories. Everything works with IFTTT, and it's all easy to use. 

The flip side of this coin? IFTTT used to be free, but now charge $3.99 per month for having more than 3 automations - known as applets - setup. It's slipping behind other tools in terms of the breadth of apps covered, so it's best suited to smaller teams or individuals with basic needs. 

Key features

  • With a free IFTTT account, you get unlimited workflows and applets — unlike Zapier, which limits you to five
  • IFTTT is ideal for the smart home market as the mobile app is slick, straightforward, and tailored to this industry
  • Because IFTTT is geared towards mobile devices, you can integrate it with Siri and Google Assistant

4. n8n.io

When it comes to free Zapier alternatives, n8n is the best. It's an open-source application, which means anyone can download and modify it to their heart's content. n8n's interface is built around nodes, and involves placing visual elements on a grid and "wiring" them together. This gives you the ease that comes with drag-and-drop, with more complexity than other platforms.

One hold back is the need to self-host n8n, but a cloud version - i.e 'sign up and go' - is scheduled for launch by the end of 2020. This version will cost from 10 Euros per month and up - very modest.

Key features

  • n8n is completely free, so you can use it for years and never pay a penny
  • Thanks to its open-source nature, experienced developers can tweak and twist the code as much as they want
  • You can set multi-conditional triggers for more specific events than are offered by Zapier


5. Automate.io

If n8n is the free, slightly more complex alternative to Zapier, then Automate.io is the budget-friendly option. On the surface, it is very similar to Zapier. The workflows work the same, it offers most of the same big-name apps as Zapier, and the most common use cases are covered (marketing, social media, email automation, etc.). You get a little bit less than with Zapier, but you pay a lot less for it, so the trade-off will depend on your needs. 

Key features

  • The no-code interface allows you to easily set up your integrations in a matter of minutes
  • Over 100 apps to cover the majority of integrations users will want
  • Originally built for marketing and sales, so these two use cases are Automate.io's strong suits
  • More bang for your buck; you can automate three times as many tasks as Zapier on each of Automate.io's paid plans

6. Workato

Workato comes in at the opposite end of the spectrum. Rather than being a lite version of Zapier, it's the heaviest-duty alternative available. With monthly prices that come in three figures, this platform is intended to be used by corporations and large teams. It works much the same way as Zapier but with an added focus on compatibility and sharing across departments (i.e., IT, development, Human Resources, etc.). 

Key features

  • Uses AI and bots to improve your productivity
  • Used by companies like Visa, Cisco, and Autodesk
  • Workato has a strong emphasis on security, with enterprise solutions like centralised SSO and various monitoring tools

7. Power Automate

Previously known as Microsoft Flow, Power Automate is Microsoft's answer to automation. And as you might expect, it's pretty solid. By far the best aspect of Power Automate is its seamless integration with all of Microsoft's applications (Word, Excel, Outlook — you name it). And like most of Microsoft's products, Power Automate is just as useful for businesses as it is for individuals. 

Key features

  • Thanks to the deep integration with Microsoft products, it's easy for organisations to share data and automate processes collaboratively
  • Has built-in robot process automation (RPA) for businesses that want to automate manual tasks
  • You can easily create simple bots without writing any code
  • Once again, like many Microsoft applications, Power Automate is packed with templates to get you started

8. Tray.io

In terms of sheer complexity and numbers, Tray.io might be the best option on the market. It can integrate 4,500 apps — twice as many as Zapier — and it offers far more levels of depth, too. However, all of this comes at a very steep price: Tray.io users can expect to pay at least $500/month for the service. As such, this is a platform geared towards enterprise users. 

Key features

  • Perhaps the coolest feature of Tray.io is Connector Press, which allows you to connect any web app to Tray.io, even if that app isn't available in Tray.io's library
  • Tray.io offers unlimited scalability, so you'll never have to worry about moving to another platform
  • You can use a drag-and-drop interface or write your automations in code, making it amply flexible

9. PieSync

For most users, PieSync probably won't be a true Zapier alternative, but rather a Zapier partner. PieSync is an automation tool used to sync data across apps, services, and cloud files from just about every app you could ask for. This essentially automates 99% of your data entry and accomplishes a task that not even Zapier can do on its own — importing old data. 

Click here to read more about PieSync and other data-syncing services for Zapier.

Key features

  • PieSync updates and duplicates your data across all of your services in real-time for free
  • Employees can work and change things within any app without worrying about it breaking other apps and processes
  • Allows you to add old data to Zapier, and that’s not currently not possible in Zapier alone; Zapier only allows you to add incoming data, not preexisting data

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