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How does Loom pricing work?

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Whether you’re a team of one or a team of many, Loom offers a variety of pricing plans tailored to different needs. Moreover, they offer both free and paid options. The free option is for quick video messages, while a variety of features are available for teams who require more advanced recording and analytics.

Overview of Loom's Pricing Structure

Loom provides three main plans: Starter, Business, and Enterprise.

The Starter plan is free and allows you to make up to 25 videos per person with a maximum duration of five minutes each. This plan includes one workspace, screen recording & cam bubble, team workspace, unlimited transcriptions, privacy controls and viewer insights.

The Business plan costs $12.50 per creator per month when billed annually. It offers unlimited videos, no limit on recording length, four workspaces, and several additional features not available in the Starter tier. These upgrades include video editing, custom branding, links embedded in videos, password protected videos, and the ability to upload and download videos.

Dissecting the Pricing of Each Plan

The Starter plan is best suited for individuals or small teams who just want to create simple, short videos. Since it's free, it's perfect for someone who wants to try out Loom without commitment.

The Business plan, at $12.50 per creator per month when billed annually, is perfect for businesses that are keen on having an advanced recording and analytics. It suits teams that require several features like video editing, custom branding, and might also need password protected videos.

The Enterprise tier offers the same features as the Business plan, but with a few extras that are ideal for larger organizations. This plan includes SSO (SAML) and SCIM, advanced content privacy, custom data retention policies, Salesforce integration, and Zoom integration. Loom doesn't provide a set price for Enterprise, as it’s tailor-made based on the requirements of the company.

Understanding the Value

When it comes to pricing, it’s important to understand the value you’re getting, not just the amount you’re paying. Loom's pricing structure is built on offering value to its users. At the Starter level, you get a decent set of features for free which is pretty generous for individuals and teams that are just getting started.

At the Business level, you unlock more features and increases to maximums - all meant to enhance your video-focused team collaboration. The Enterprise level is tailored to fit with your organization’s needs—offering advanced features and increased maximum limitations.

In conclusion, Loom offers an adaptable pricing model to fit different individuals, teams and businesses' needs. Always remember that the best pricing plan for you or your company depends on your specific requirements and resources.


August 6, 2023
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