A pretty cool app, Madmaku helps you automate the process of evaluating leads. For companies that process high numbers of inbound leads, particularly via forms on their website, the Zapier integration will be particularly useful. Combined with Zapier Paths, you'll be able to automate different outbound responses depending on a lead's score. Image being able to create Pipedrive leads automatically, assigning an owner based on lead value, and even sending potential VIP enquiries to a Slack channel for VIP attention.
Check out this post from Madmaku to get more details.